Best Email Automation Tools in 2025

If you’re spending too much time sorting, replying, or chasing follow-ups, it’s probably time to automate. Automated emails get 70.5% more opens and 152% higher click-through rates than the ones you send manually.

This blog covers the best email automation tools available in 2025. We cover what they do, who they’re for, and how they can help you handle repetitive email tasks without dropping the ball. Startup founders, remote professionals, and anyone tired of inbox chaos will find practical tools in this guide to streamline email and get more done.

What is Email Automation Software?

Email automation software is a tool that streamlines how marketing and sales emails are sent, removing the need for manual drafting and scheduling. It uses predefined rules based on user behavior or time-based triggers to deliver targeted messages at the right moment. 

Instead of manually tracking new subscribers and emailing each one, automation software instantly sends a personalized promo code as soon as someone signs up. 

This makes it easier to deliver timely, relevant outreach at scale, boosting engagement and giving teams more time to focus on strategy.

Now that we've defined email automation software, let's look at the key benefits it offers.

Benefits of Email Automation Tools

Email automation tools can enhance how businesses manage communication, boosting efficiency and driving growth. Here’s how:

1. Increased Sales

By segmenting your contact list, email automation allows you to send targeted messages that resonate with specific groups. This personalized approach increases engagement and conversion rates, ultimately driving more sales.

2. Improved Team Productivity

Automation handles repetitive tasks, such as sending welcome emails and follow-ups, allowing your team to focus on higher-priority work. With fewer manual tasks, your staff can be more productive and efficient.

3. Better Customer Experience

Personalization at scale is key in building strong customer relationships. Email automation ensures each message is tailored to the recipient, making communication more relevant and fostering trust.

4. Enhanced Employee Satisfaction

By reducing the time spent on repetitive email tasks, automation lowers employee stress and allows them to focus on more strategic initiatives. This results in higher job satisfaction and a more engaged team.

Email automation streamlines workflows, boosts sales, and enhances both customer and employee experiences, ultimately making your business more effective and efficient.

Looking to simplify your email management? NewMail AI automates your inbox, personalizes communication, and frees up your team to focus on what truly matters. Try NewMail AI to start transforming your workflow today!

[ Also Read: Benefits of AI in Email Marketing Automation. ]

Here are some of the top tools you should consider using in 2025 to improve your email automation efforts.

10 Best Email Automation Tools in 2025

Email automation tools are essential for improving efficiency, saving time, and enhancing communication management in both personal and professional settings. 

Here’s a quick comparison table of the top email automation tools in 2025 to help you find the best fit based on your goals, features, and budget.

1. NewMail AI

NewMail AI is designed to help professionals regain control of their inbox by automating routine email tasks without adding complexity. 

It works smoothly with Gmail and Apple Mail, letting you save time by letting AI draft responses, prioritize important emails, and track tasks.

Key Features:

• Personalized AI Drafts: Automatically generates tailored email responses to save you time.

• Priority Sorting: Ranks and filters emails so you see what matters most first.

• Task Tracking: Identifies and organizes action items directly from your emails.

• Daily Briefings: Provides a concise summary of important emails and calendar events each day.

• Accelerated Scheduling: Simplifies managing appointments with quick, one-click calendar updates.

• Seamless Integration: Works smoothly with Gmail and Apple Mail without adding complexity.

Pricing:

• Free Preview: Basic features.

• Solo ($15/month): 5 AI drafts daily, priority sorting, and founder support

• Pro ($30/month): Up to 15 AI drafts, multiple Gmail accounts, daily briefings

• Enterprise: Custom plans with unlimited drafts.

With its smart features and flexible plans, NewMail AI helps you cut through inbox clutter and focus on what moves your work forward.

2. Lemlist

Lemlist is a powerful email automation tool designed for cold outreach, lead generation agencies, and businesses to automate prospecting emails and run multichannel campaigns.

Key Features:

• Email Personalization: Lemlist allows users to personalize emails at scale, using custom text variables for lead names, companies, and more.

• Multichannel Outreach: Besides emails, Lemlist supports outreach via LinkedIn and phone, increasing engagement opportunities.

• Lead Finding & Verification: Automatically find and verify leads' emails, saving valuable time for users.

• Email Automation Sequences: Schedule follow-ups and run automated email sequences to streamline outreach efforts.

Pricing: 

• Email Pro Plan: $69/month (includes personalization, unlimited campaigns, and leads database).

• Advanced Features: A/B testing, email finder, CRM integrations available in plans starting at $99/month.

Lemlist allows users to connect with prospects via email and LinkedIn, making it a versatile tool for expanding customer bases.

3. HubSpot

HubSpot is a widely used CRM and email automation platform, especially popular among marketing agencies. It integrates lead generation, contact management, and email tracking, offering a comprehensive solution for email marketing.

Key Features:

• Dynamic List Building: Automatically creates segmented lists based on contact behaviors.

• Segmentation: Target specific groups with tailored messaging to increase engagement.

• Lead Routing: Automatically assigns leads to the appropriate sales reps.

• Internal Notifications: Notifies team members about key activities and tasks.

• Omni-Channel Marketing: Supports email, SMS, social media, and more.

• Custom Reporting: Provides detailed reports to track campaign performance.

• Lead Scoring: Prioritize leads based on engagement and likelihood to convert.

Pricing:

• Free Plan: Basic contact management with up to 1 million contacts.

• Marketing Hub Professional: Starts at $800/month for 2,000 marketing contacts.

• Marketing Hub Enterprise: Starts at $3,600/month for 10,000 marketing contacts.

HubSpot’s versatile features make it a top choice for businesses looking to automate email marketing while maintaining strong CRM capabilities.

4. ActiveCampaign

ActiveCampaign is a marketing and email automation platform designed for small businesses and individuals. It helps users streamline their email marketing efforts while also providing CRM functionality to keep customer relationships organized. 

Key Features:

• Sequences: Automates personalized email sequences to engage leads and customers over time.

• Sales Triggers: Automates actions based on customer behavior, such as sending follow-up emails when a lead performs a specific action.

• Smart Lists and Templates: Customizes email campaigns using dynamic lists and a variety of pre-designed templates.

• Email Campaign Support: Offers tools for building, testing, and optimizing email campaigns across multiple channels.

• Unified Platform: Combines email marketing, automation, and CRM functionalities in one platform.

Pricing: 

• Starter: $15/month – Ideal for personalized marketing campaigns.

• Plus: $49/month – Offers advanced automation and insights.

• Pro: $79/month – Unlocks cross-channel marketing.

• Enterprise: $145/month – For running large-scale campaigns with enterprise-level support.

ActiveCampaign offers a powerful, flexible email automation solution perfect for small businesses looking to scale their marketing efforts without breaking the bank.

5. Brevo

Brevo, previously known as Sendinblue, has transitioned from a transactional email service to a robust email marketing tool, offering advanced automation at a competitive price. 

Key Features:

• Website Goal-Based Campaigns: Automate campaigns based on visitor actions on your website, driving targeted engagement.

• Sales Reminders & Custom Triggers: Set up email automations that trigger sales reminders or follow-ups based on customer behavior.

• Lead Scoring: Prioritize leads based on their interactions with your emails or website, helping you focus on the most promising prospects.

• SMS Marketing: In addition to email, Brevo supports SMS-based campaigns, offering a multi-channel marketing approach.

• Free CRM & Lead Scoring: Manage customer relationships with a built-in CRM and lead scoring to optimize sales strategies.

Pricing:

• Free Plan: 300 emails per day, access to automation.

• Starter Plan: From $8.08/month for 5,000 emails/month.

• Business Plan: From $16.17/month for 5,000 emails/month.

• Enterprise Plan: Custom pricing with tailored features for larger businesses.

It's a popular choice for small businesses and startups looking for an affordable yet powerful solution. 

6. MailChimp

Mailchimp is a popular email marketing service known for its robust automation capabilities. Its strong e-commerce integrations make it a great choice for online store owners.

Key Features:

• Autoresponders & Campaign Triggers: Set up automatic responses for events such as blog posts or customer actions (e.g., opens, clicks).

• E-commerce Integrations: Includes features like abandoned cart emails, order confirmations, and product suggestions, with direct integration to Shopify.

• Landing Pages: Allows users to build landing pages directly within the platform.

• Detailed Reports: Provides insights into the effectiveness of email campaigns, helping businesses optimize their strategies.

• App Integrations: Integrates with various apps, including e-commerce, CRM, social media, and blogging platforms.

Pricing:

• Standard Plan: Starts at $6.70 /month for 500 contacts and up to 6,000 emails.

• Premium Plan: Starts at $133.85 /month for 10,000 contacts and up to 150,000 emails.

• Custom pricing is available for larger lists and special needs.

While Mailchimp is feature-rich, its pricing and complexity may be a challenge for smaller businesses. 

7. Klaviyo

Klaviyo is an advanced email and SMS automation platform, tailor-made for e-commerce brands. You can get started quickly with pre-built flows or build custom automation for more advanced campaigns; either way, the platform delivers results with impressive ease.

Key Features:

• E-commerce-Driven Automation: Pre-built flows for welcome series, abandoned cart, upsells, and post-purchase.

• AI-Powered Content & Segmentation: Auto-generate content and segment users by predicted behavior, LTV, and churn risk.

• Dynamic Product Feeds: Personalize emails with real-time product recommendations.

• Integrated SMS Marketing: Manage both email and SMS campaigns from a single dashboard.

• Flow Library & Templates: Access 70+ ready-to-use automation templates.

• Customer Profiles & Analytics: View lifetime user data and behavior tracking in one place.

Pricing:

• Free: 500 emails + 150 SMS/month

• Email Only: From $45/month (15,000 emails)

• Email + SMS: From $60/month (15,000 emails + 1,250 SMS)

Feature-rich and built for growth, Klaviyo is a smart pick for serious e-commerce marketing. It’s especially popular with Shopify users due to its deep native integration and conversion-focused features.

8. Zoho CRM 

Zoho CRM is a go-to platform for businesses looking to combine sales and email automation. If your goal is to reach out, follow up, and convert within a single system, Zoho is a solid choice.

Key Features:

• Mass Email with Personalization: Send customized bulk emails with dynamic fields.

• Unified Email Inbox: Manage all prospect replies in a central dashboard.

• Email Templates & Scheduling: Pre-save formats and schedule emails for peak times.

• Workflow Automation: Trigger emails based on lead behavior or pipeline movement.

• Lead Scoring: Automatically prioritize hot leads based on engagement.

• Email Insights & Reports: Track opens, clicks, bounces, and conversions.

• CRM Integration: Sync emails directly with contact records and sales pipelines.

Pricing:

• Standard: ₹800/user/month

• Professional: ₹1,400/user/month

• Enterprise: ₹2,400/user/month
  (Annual billing)

• Ultimate: ₹2,600/user/month

Zoho CRM may lack advanced features like email warmup, but it effectively streamlines outreach, particularly for teams focused on lead conversion and sales follow-ups.

9. EmailOctopus

EmailOctopus is a lightweight, cost-effective email automation tool that’s ideal for startups or small businesses with developer support. 

It’s designed to be functional without frills, offering users everything needed to create, send, and manage campaigns without bloated extras.

Key Features:

• Amazon SES Integration: Route emails through Amazon’s servers for more cost-effective delivery, ideal for development-heavy teams.

• Customizable Templates: Use 100+ drag-and-drop templates or code your own using the HTML editor.

• List Management: Build your list with embeddable forms, standalone landing pages, and easy contact import.

• Smart Segmentation: Target audiences using tags, field values, or campaign activity.

• Advanced Automation: Set up flows with triggers and condition-based paths.

• Campaign Analytics: Track opens, clicks, and unsubscribes via exportable reports.

Pricing:

• Free: 2,500 subscribers, 10,000 emails/month

• Pro: Starts at $9/month for 500 subscribers (removes EmailOctopus branding)

EmailOctopus is a solid pick for teams that want flexible automation and reliable performance without the high price tag.

10. Pipedrive

Pipedrive is a user-friendly sales and pipeline management CRM ideal for solopreneurs, startups, marketing firms, and small to medium agencies. It helps automate email outreach and keeps a detailed timeline for every prospect, making sales smoother.

Key Features:

• Contact & Pipeline Management: Organize prospects and track progress through sales pipelines effortlessly.

• Integrations: Connect with over 400 apps, including other CRMs, for a seamless workflow.

• Email Automation: Sync emails, use templates, and track opens and clicks for better outreach.

• AI-Powered Sales Assistant: Get intelligent insights and reminders to keep deals moving forward.

• Reporting & Analytics: Generate detailed reports to measure performance and improve strategies.

Pricing:

• Essential: $14/month per user (billed annually), with basic sales tools and AI features

• Advanced: $24/month, adds email sync, templates, automation, and scheduling

• Professional: $49/month, includes AI assistant, contract management, and lead routing

• Power: $59/month, adds project planning and advanced support

• Enterprise: $79/month, with enhanced security and unlimited customizations

Pipedrive offers robust tools that help agencies streamline sales and email automation while scaling efficiently. 

[ Also Read: A Complete Beginner's Guide on How to Use Email Automation. ]

The above email automation tools help you connect, convert, and grow with less effort and more impact. However, to choose the right tool for your needs, it's important to understand what to look for in email marketing automation software.

What to Look for in Email Marketing Automation Software

Choosing the right email automation platform starts with understanding your business model. Most tools charge based on either the size of your contact list or the volume of emails sent. 

Beyond pricing, here are key features to focus on:

• List Management That Actually Works: Look for smart segmentation using tags, behavior-based triggers, and easy list cleanup. This keeps your emails relevant and out of the spam folder.

• Workflow Automation That’s Actually Usable: A visual workflow builder (not a cluttered mess) with proven templates helps you set up campaigns without reinventing the wheel.

• Custom Templates and Real Control: Ready-to-go email designs are great, but make sure you can tweak them, ideally with a drag-and-drop builder and access to the raw HTML if needed.

• Built-in Lead Capture Tools: Native landing pages, pop-ups, and opt-in forms save you the headache of syncing third-party tools.

• Omnichannel Capabilities: Bonus if the platform supports SMS, push notifications, or live chat, especially useful for cross-channel campaigns.

• Solid Integrations: Ensure it seamlessly integrates with your CMS, CRM, or E-Commerce platform and can track on-site behavior to personalize outreach.

A good email automation tool should be an extension of your workflow, not a time-consuming add-on.

Conclusion

Email automation tools are platforms that streamline outreach, personalize messaging, and drive results.

Choosing the right tool comes down to understanding your objectives; do you need smart AI-powered assistance, deep segmentation, or CRM sync? Evaluate features, usability, and pricing to match your growth stage.

Ready to cut through the noise, stay on top of what matters, and save hours each week? 

NewMail AI helps you draft faster, prioritize smarter, and manage tasks straight from your inbox. 

Try NewMail AI today to focus on high-impact work, not email overload.