Top Email Marketing Automation Tools for Agencies

Email marketing remains one of the most powerful tools agencies use to connect with clients and drive results. 

Around 76% of marketers rely on automation tools to streamline their campaigns, and automated emails deliver a 320% higher return on investment (ROI) compared to manual efforts. 

Choosing the right email marketing automation tool can be overwhelming, given the numerous options available on the market. 

This blog explores some of the top tools agencies use to save time, improve personalization, and boost overall efficiency. 

What is Email Marketing Automation?

Email marketing automation is a way to automate repetitive email tasks without needing to do everything manually. 

Instead of crafting and sending each message individually, automation lets you set up rules and workflows that trigger emails based on specific actions or schedules. 

This approach enables agencies to maintain consistent communication, nurture leads, and engage clients more effectively, thereby saving time and reducing the likelihood of errors.

Having a clear understanding of email marketing automation, it’s important to see why the right software can make a real difference in your agency’s success.

Why Email Marketing Software Matters for Your Agency

Choosing the right email marketing software can make a significant difference in how effectively your agency serves clients and grows. Here’s why it’s essential:

• Personalized Campaigns: Segment audiences based on demographics, behavior, and preferences to tailor messages that resonate and drive engagement.

• Data-Driven Decisions: Access real-time reporting and analytics to monitor campaign performance and adjust strategies for better results.

• Streamlined Automation: Automate repetitive tasks, such as follow-ups, list management, and scheduling, freeing your team to focus on creative work.

• Scalability: Handle more clients efficiently without the need to increase staff, thanks to simplified workflows and automation.

• Enhanced Client Reporting: Deliver transparent performance insights that help demonstrate your agency’s value and foster stronger client relationships.

• Cost Efficiency: Optimize spending by choosing software with flexible pricing that aligns with your current needs and future growth plans.

• Consistent Branding: Maintain a unified brand voice across campaigns, ensuring clients’ messaging stays clear and professional.

• Compliance and Security: Stay up-to-date with regulations like GDPR and maintain client data privacy with tools designed to meet industry standards.

An efficient email marketing software helps agencies deliver personalized, effective campaigns while scaling operations with confidence. 

Pair your email marketing tools with NewMail AI to manage your inbox smarter. This tool helps your team stay organized and responsive, so you can spend less time managing emails and more time driving results. 

Automate replies, prioritize emails, and track tasks effortlessly. Try NewMail AI today and free up time to focus on what matters most.

[ Also Read: Should You Use AI for Writing Work Emails? ]

With those benefits in mind, let’s explore some of the top email marketing tools agencies are relying on in 2025.

Top 10 Email Marketing Automation Tools in 2025 

Email marketing is one of the most effective ways to reach customers, but keeping up with it can become overwhelming. Here are the 10 best email marketing automation tools to try in 2025.

1. ActiveCampaign

ActiveCampaign offers effective marketing automation designed to handle complex campaigns, making it a strong choice for businesses ready to dive deep into targeted email marketing. 

It combines advanced features with an inbuilt CRM, helping teams align sales and marketing efforts through seamless automation.

Key Features

• Automation Builder: Visual tool with over 135 triggers to create personalized workflows.

• Segmentation & Dynamic Content: Tailor messages based on customer behavior and preferences.

• Predictive Sending: Uses customer data to send emails when recipients are most likely to open them.

• CRM Integration: Connects sales and marketing data for automated follow-ups.

• A/B Testing: Test entire email sequences, not just individual messages.

• Marketplace Templates: Thousands of pre-built automations to speed up setup.

Pricing

• Starter: $15/month with basic features.

• Plus: $49 to $145/month, includes advanced automation and integrations.

ActiveCampaign suits businesses willing to invest time exploring its features to deliver highly personalized and effective email marketing campaigns.

2. Pipedrive

Pipedrive is a user-friendly sales and pipeline management CRM ideal for solopreneurs, startups, marketing firms, and small to medium agencies. 

It helps automate email outreach and keeps a detailed timeline for every prospect, making sales smoother.

Key Features

• Contact & Pipeline Management: Organize prospects and track progress through sales pipelines effortlessly.

• Integrations: Connect with over 400 apps, including other CRMs, for a seamless workflow.

• Email Automation: Sync emails, use templates, and track opens and clicks for better outreach.

• AI-Powered Sales Assistant: Get intelligent insights and reminders to keep deals moving forward.

• Reporting & Analytics: Generate detailed reports to measure performance and improve strategies.

Pricing

• Essential: $14/month per user (billed annually), with basic sales tools and AI features

• Advanced: $24/month, adds email sync, templates, automation, and scheduling

• Professional: $49/month, includes AI assistant, contract management, and lead routing

• Power: $59/month, adds project planning and advanced support

• Enterprise: $79/month, with enhanced security and unlimited customizations

Pipedrive offers robust tools that help agencies streamline sales and email automation while scaling efficiently.

3. Omnisend

Omnisend is an email marketing platform specifically designed for e-commerce businesses. It offers tools that go beyond basic email campaigns, including unique features like email gift boxes, scratch cards, and integrations with Google and Facebook ads. 

Key Features

• E-commerce Automation: Pre-built workflows for cart recovery, order confirmations, and cross-selling.

• Omnichannel Marketing: Combine email, SMS, and push notifications into a single campaign.

• User-Friendly Editor: Drag-and-drop email builder with customizable templates designed for e-commerce.

• Segmentation: Detailed audience targeting to improve message relevance.

• Multi-Account Support: Manage multiple clients easily from one dashboard.

• Scalability: Handles large contact lists and multiple accounts without hassle.

Pricing

• Starts at $132/month for 10,000 contacts

• $265/month for 20,000 contacts

• $413/month for 50,000 contacts

Omnisend stands out for its ease of use and e-commerce focus, making it a top choice for agencies aiming to boost client sales and streamline marketing.

4. Klaviyo

Klaviyo is a favorite among e-commerce brands, particularly Shopify stores, offering robust email and SMS marketing automation. It’s packed with features but can be complex to set up for advanced users.

Key Features

• Automation Templates: Access 70+ ready-made flows like welcome emails and abandoned cart sequences.

• Dynamic Product Recommendations: Personalize emails based on customer interests.

• AI Content Generation: Quickly create email copy and segment content for efficient content creation.

• SMS Integration: Combine email and SMS marketing for omnichannel outreach.

• Advanced Segmentation: Target customers using data like lifetime value and churn risk.

• Comprehensive Reporting: Built-in dashboards offer clear insights into campaign performance, enabling you to make informed, data-driven decisions.

Pricing

• Free: Up to 250 contacts, limited sends

• Email: Starts at $30/month

• Email + SMS: Starts at $45/month

Klaviyo is ideal for e-commerce businesses seeking personalized, data-driven marketing, but it’s best suited for those willing to invest time and budget in perfecting its features.

[ Also Read: Effective Personalized Email Marketing Strategies. ]

5. Brevo

Brevo began as a transactional email service but has evolved into a comprehensive email marketing platform, popular among startups and small businesses. 

Brevo’s strength lies in combining email, SMS marketing, and a free built-in CRM, offering a complete package for growing businesses.

Key Features

• Marketing Automation: Create campaigns triggered by website goals, lead scoring, and sales reminders.

• Transactional Emails: Send purchase confirmations, invoices, and more using its reliable delivery infrastructure.

• SMS & WhatsApp Campaigns: Expand outreach beyond email to mobile messaging.

• Predictive Sending: Enhance open rates by timing emails to coincide with when contacts are most likely to engage.

• Multi-User Access: Collaborate easily across teams with scalable account options.

Pricing

• Free: 300 emails/day, customizable templates, SMS campaigns.

• Starter ($8.08/month): No daily limits, basic analytics, and 24/7 email support.

• Business ($16.17/month): Advanced automation, A/B testing, AI tools, and phone support.

• Enterprise: Custom plans with exclusive features and personalized support.

Brevo offers a budget-friendly platform ideal for agencies and small businesses looking to grow their email marketing efforts.

6. MailChimp

Mailchimp is a trusted marketing automation platform popular among medium to large businesses and marketing agencies. 

It offers over 300 integrations and a user-friendly interface, making it easy to create personalized campaigns quickly. 

Key Features

• Behavior-Based Triggers: Over 50 triggers allow you to send targeted emails based on specific customer actions.

• E-commerce Integrations: Connect directly with platforms like Shopify to automate abandoned cart reminders and order confirmations.

• Email Templates: Choose from pre-designed, customizable templates that fit your brand’s tone.

• Landing Page Builder: Create landing pages without needing a separate tool.

• Detailed Analytics: Access in-depth reports to track campaign performance and make data-driven decisions.

Pricing

• Standard Plan: Starts at $6.70 /month for 500 contacts and up to 6,000 emails.

• Premium Plan: Starts at $133.85 /month for 10,000 contacts and up to 150,000 emails.

• Custom pricing is available for larger lists and special needs.

Mailchimp’s advanced features and integrations make it ideal for agencies looking to manage complex client campaigns, although it does come with a learning curve.

7. GetResponse

GetResponse is a versatile all-in-one email marketing and automation platform that helps businesses capture, nurture, and convert leads efficiently. 

It’s ideal for teams needing to automate workflows and manage campaigns, landing pages, and webinars all in one place.

Key Features

• Advanced Automation: Create triggered campaigns, segment lists, and update data automatically to keep your marketing precise and timely.

• CRM Integration: Manage customer relationships directly within the platform on Pro plans and above, streamlining sales and marketing efforts.

• Conversion Funnel: Build landing pages, run webinars, and create full sales funnels to guide prospects from interest to purchase.

• Automation Templates: Choose from over 40 pre-built automation workflows to expedite campaign setup.

Pricing

• Starter: Starts at $13/month for simple campaigns

• Marketer: $40/month, includes starter features plus advanced automation,

• Creator: $47/month, adds AI course creator, quizzes, webinars, 

• Enterprise: Custom pricing with premium support

GetResponse provides a comprehensive toolset for businesses seeking to automate email marketing while efficiently managing lead generation and sales funnels.

8. HubSpot

HubSpot is a comprehensive all-in-one platform designed to support marketing, sales, and customer service. 

It’s ideal for agencies and businesses that want to manage everything from email campaigns to CRM and sales funnels under one roof. 

Key Features

• Email Marketing Automation: Create personalized email sequences triggered by user actions.

• Dynamic Lists & Segmentation: Group contacts based on lifecycle stage or behavior for targeted messaging.

• Lead Notifications & Routing: Automate lead assignment and internal alerts for smoother collaboration.

• CRM Integration: Align marketing and sales teams with shared data and workflows.

• Multiple Hubs: Tailor your package with sales, marketing, service, commerce, and content hubs.

Pricing

• Professional: From $800/month for 3 seats and 2,000 contacts; $3,000 onboarding fee.

• Enterprise: From $3,600/month for 5 seats and 10,000 contacts; $7,000 onboarding fee.

HubSpot suits well-established agencies ready to invest in a unified, scalable marketing and sales solution.

9. Zoho Campaigns

Zoho Campaigns is part of Zoho’s comprehensive sales and marketing suite, offering a reliable email marketing automation platform. 

Its strong integration with Zoho CRM makes it a good choice for agencies of all sizes, combining automation and CRM functionality.

Key Features

• Automation Workflows: Create complex email sequences triggered by sign-ups, user actions, or special dates to effectively engage your audience.

• Zoho CRM Integration: Seamlessly connect your email campaigns with CRM data to manage customer relationships and sales pipelines.

• Unlimited Emails: Send unlimited emails, regardless of your plan, supporting campaigns of any scale.

• Personalized Mass Emails: Reach prospects with tailored messages by combining mass email sending with personalization.

• Combined Inbox: Keep all email replies organized in one place to track conversations effortlessly.

• Autoresponders: Set up automated replies to maintain timely engagement with your audience.

Pricing

• Forever Free: Up to 2,000 contacts, 6,000 emails/month, 5 users

• Standard ($2/month, billed annually): Unlimited emails, 10 users, basic segmentation, drag-and-drop workflows

• Professional ($3/month, billed annually): Advanced segmentation, 20 users, e-commerce features, dynamic content, advanced workflows

Zoho Campaigns offers a budget-friendly email automation solution with robust CRM integration, ideal for agencies seeking to scale efficiently.

10. Drip

Drip brands itself as the e-commerce CRM, excelling at marketing automation tailored for online stores. It integrates deeply with major platforms like Shopify, WooCommerce, and Magento. 

Drip’s flexible automation tools are also well-suited for non-e-commerce businesses, enabling users to create complex workflows based on a wide variety of triggers and actions.

Key Features

• Workflow Editor: Easy-to-use tool for building advanced automation sequences.

• Rules Automation: Set universal triggers without creating detailed campaigns.

• List Management: Create segments, tags, and lead-scoring rules to organize contacts.

• Onsite Campaigns: Engage visitors directly on your website.

• Open API: Allows custom integrations with other tools and platforms.

Pricing

• Starts at $39/month for 2,500 subscribers, 14-day free trial, no credit card required

• Automatic plan upgrade when the subscriber limit is exceeded

Drip is a solid choice for e-commerce businesses and anyone looking for flexible, easy-to-manage automation.

These tools offer a range of powerful features to help agencies run smarter, more effective email campaigns and grow their client relationships.

However, while they excel at managing campaigns, handling your daily inbox efficiently is another challenge that NewMail AI is designed to solve.

Why NewMail AI is The Perfect Sidekick for Your Email Marketing Tools

Running effective email campaigns is just one key component of an agency's overall success. Managing the daily flood of client emails, internal communications, and follow-ups is equally crucial. That's where NewMail AI steps in.

Key features that make NewMail AI a must-have:

• Personalized AI Drafts: Craft quick, tailored email responses without the hassle

• Priority Sorting: Automatically highlight critical emails and filter out distractions

• Task Tracking: Turn emails into actionable tasks to keep your projects on track

• Daily Briefings: Get concise summaries of key emails and calendar events each morning

• Simplified Scheduling: Manage appointments with one-click calendar updates

• Seamless Integration: Works effortlessly with Gmail and Apple Mail, no new interface to learn

• Privacy-First Design: Keeps your data secure with no storage outside your account

Let NewMail AI manage your inbox, allowing your team to focus on what truly drives growth. 

Conclusion

Choosing the right email marketing automation tools plays a crucial role in driving client success and streamlining agency workflows. 

Powerful platforms like ActiveCampaign and Klaviyo offer unique benefits tailored to different needs. Alongside campaign automation, effectively managing daily emails is just as important.

NewMail AI serves as a reliable partner, streamlining inbox management, automating responses, and organizing tasks without introducing complexity. Using these tools help agencies stay responsive, well-organized, and focused on achieving sustained growth.

Try NewMail AI today and experience a hassle-free inbox in minutes.