Top 10 AI Email Marketing Tools in 2025

Email still leads the ROI charts, but earning attention in a crowded inbox now requires more than good copy. With recent development, AI has moved from a side tool to a central system of email marketing.

AI now drives critical decisions in email workflows, such as identifying which users are likely to convert, selecting the right content variation based on real-time signals, and adjusting send times to match each subscriber’s habits. Instead of managing lists manually or relying on instinct, teams now work with systems that learn and adapt faster than any rule-based campaign setup.
Here we talk about the top 10 AI email marketing tools, including features, pricing and use cases.

TL;DR

• Traditional email marketing struggles with volume, timing, and personalization at scale.

• AI tools now support everything from subject line testing to delivery optimization and reply prediction.

• Legacy platforms like Mailchimp and new players like NewMail are embedding AI directly into the inbox.

• The right tool depends on where AI fits into your workflow, like automation, content, targeting, or analytics.

• We’ve compared 10 top AI email marketing tools based on features, use case, and pricing.

What Is AI Email Marketing?

Email marketing is the process of sending targeted messages to customers or prospects, whether it’s a product update, a welcome sequence, or a weekly newsletter. It remains one of the most direct and measurable channels in digital marketing.

AI is changing how these campaigns are planned and executed. Instead of fixed scheduling or manual segmentation, AI uses behavioral data to generate content, assign timing, or group audiences in ways that reflect actual user patterns.

AI tools focused on email marketing are already shaping this shift. With legacy platforms adding AI capabilities to stay competitive, this is no longer an optional upgrade. AI is becoming the future of how marketing teams run email.

Core Capabilities of AI Email Tools

Earlier, marketers used AI for minimal tasks, such as autofilling subject lines, suggesting send times, or tagging contacts based on clicks. These were helpful, but basic.

With advancements in machine learning, natural language processing, and behavioral modeling, AI tools have evolved to support a broader range of benefits, many of which directly influence how campaigns are developed, executed, and optimized.

Here’s what AI is now doing inside modern email tools:

1. Subject Line and Body Text Generation

Generates subject lines, body copy, and CTAs based on past performance or brand tone, sometimes adjusting content based on who’s receiving it.

2. Audience Segmentation

Group contacts based on real-time behavior, not just demographics or tags. AI-driven segments reflect how users actually interact with your brand.

3. Send-Time Selection

Analyzes each contact’s past engagement patterns and schedules delivery at the most likely open time, on a per-user basis.

4. Content Personalization

Builds dynamic emails where images, copy, or offers adjust depending on recipient data. Useful for e-commerce, onboarding, or triggered flows.

5. Deliverability Monitoring

Tracks sender reputation, bounce rates, and spam risk to help keep emails out of junk folders. Some tools even suggest fixes mid-campaign.

6. Predictive Campaign Scoring

Estimates campaign performance early, based on the strength of the subject line, list quality, or timing. Helps teams decide whether to continue, pause, or rework a live send.

With these capabilities reshaping the fundamentals, email marketing isn’t what it used to be. So, which tools actually help futureproof your email marketing strategy? Below, we compare 10 AI-powered platforms redefining how campaigns are built, sent, and optimized.

Top 10 AI Email Marketing Tools 

AI email marketing tools offer various capabilities across different stages of email marketing. Some focus on automation, while others specialize in analytics or personalization. Below, we’ve listed 10 tools that bring top AI features to help you run successful, targeted email campaigns.

1. NewMail AI 

NewMail AI is your inbox assistant for staying on top of the emails that drive marketing work forward. NewMail AI helps you manage campaign feedback, partner coordination, and internal approvals, all without leaving Gmail. 

Built for professionals who deal with a high volume of email every day, NewMail AI brings structure to your inbox by showing you what needs action, helping you write replies that sound like you, and turning scattered threads into clear next steps.

Marketing teams use Newmail AI to cut through the noise, keep client conversations moving, and avoid dropped follow-ups, especially during launches or time-sensitive campaigns.

Key Features

• Smart Prioritization: Highlights emails related to live campaigns, client feedback, or pending tasks.

• AI Drafts: Writes replies based on your tone, past responses, and the context of the thread.

• Task Detection: Identifies next steps from emails and links them to your calendar or task manager.

• Briefing View: Displays what needs your attention each morning, ensuring nothing important is overlooked.

• Thread Insights: Summarizes lengthy email chains, allowing you to respond without rereading everything.

Pricing

Best For

Marketers and teams who handle high-volume email and want to stay organized inside Gmail.

2. Mailchimp

Mailchimp is a widely used email marketing platform that now includes built-in AI features to support campaign creation, delivery, and optimization. It’s part of Intuit’s product suite and integrates well with e-commerce tools, CRMs, and landing page builders.

Marketers use Mailchimp to manage newsletters, automate product follow-ups, and run lifecycle campaigns. With AI, tasks like writing subject lines, segmenting audiences, and choosing send times no longer require manual setup or guesswork.

Key Features

• AI Subject Line Assistant: Suggests subject lines based on previous engagement data.

• Send-Time Optimization: Recommends delivery times for higher open rates per contact.

• Predictive Segmentation: Groups subscribers based on likelihood to purchase or engage.

• Campaign Performance Forecasting: Estimates how a campaign may perform before sending.

• Creative Assistant: Uses brand assets to generate visuals and layout suggestions.

Pricing

Free plan available (up to 500 contacts). Paid plans start at $8.93/month for Essentials and $13.34/month for Standard (both for 500 contacts).

3. Omnisend

Omnisend is an email and SMS marketing platform tailored for e-commerce brands. It combines pre-built automations with AI tools to help online stores run targeted campaigns across the customer journey—from welcome flows to cart recovery to product recommendations.

Marketers who would typically build complex workflows manually can now utilize Omnisend’s built-in logic, product feed synchronization, and innovative content tools to run campaigns that respond to actual shopping behavior.

Key Features

• AI-Powered Product Recommendations: Inserts personalized product blocks based on browsing or purchase data.

• Campaign Booster: Resends campaigns to non-openers with a different subject line.

• Pre-Built Ecommerce Workflows: Includes abandoned cart, browse abandonment, order confirmation, and more.

• Audience Split Testing: Tests subject lines, content, and timing across audience segments.

• Multichannel Automation: Combines email, SMS, and push notifications in a single automation flow.

Pricing

Standard plan starts at $11.20/month for 500 contacts. Pro plan starts at $41.30/month for 2,500 contacts. 

Best For

E-commerce brands looking to automate store-linked emails with built-in product and customer behavior data.

4. ActiveCampaign

ActiveCampaign is a customer experience automation platform with strong email marketing features. It combines traditional campaign tools with AI to support personalized journeys, contact scoring, and dynamic content delivery across large lists.

Marketing teams that would normally set up static drip campaigns or manual lead tracking use ActiveCampaign to automate these steps based on behavior, timing, and intent signals—all while keeping control of email design, timing, and contact-level actions.

Key Features

• Predictive Sending: Uses engagement data to choose the most likely time each contact will open an email.

• AI-Powered Lead Scoring: Automatically ranks contacts based on site visits, email behavior, or form fills.

• Dynamic Email Content: Personalizes parts of an email based on user traits or actions.

• Journey Builder: Maps complex automations visually and links them to CRM or ecommerce events.

• Split Automation Testing: Tests different paths within the same automation workflow.

Pricing

• Starter: $15/month for 1,000 contacts

• Plus: $49/month

• Pro: $79/month

• Enterprise: $145/month

Best For

Teams running email campaigns tied to CRM data, lifecycle stages, or lead scoring rules.

5. Seventh Sense

Seventh Sense is a send-time optimization platform that integrates with HubSpot and Marketo. Its core focus is improving how and when emails are delivered, using behavioral data to send each email at the time a recipient is most likely to engage.

Without the Seventh Sense, teams often send bulk emails at fixed times, hoping for high open rates. With it, delivery is personalized per recipient, helping improve visibility in crowded inboxes, especially useful for B2B campaigns or newsletter schedules.

Key Features

• Send-Time Personalization: Analyzes individual engagement patterns to schedule emails per contact.

• Delivery Throttling: Staggers high-volume sends to avoid spam traps and domain reputation issues.

• Engagement Analytics: Tracks open-time patterns, response windows, and fatigue indicators.

• Integrations with HubSpot and Marketo: Plugs directly into major marketing platforms without extra routing.

• Deliverability Controls: Helps reduce email fatigue and soft bounces by managing send intensity.

Pricing

Starts at $80 per month for HubSpot users and $450 per month for Marketo users. Pricing is based on email volume and integration type.

Best For

B2B marketers using HubSpot or Marketo who need to improve open rates and maintain deliverability at scale.

6. Folderly

Folderly is an email deliverability platform that helps marketing teams fix inbox placement issues. Instead of guessing why emails go to spam, it scans the technical setup, monitors domain reputation, and runs inbox placement tests to identify and resolve delivery problems.

Marketers who send cold outreach or high-volume campaigns often face issues with deliverability, even if their content is clean. Folderly replaces manual checks and fragmented tools with one dashboard to manage all aspects of sender reputation.

Key Features

• Inbox Placement Monitoring: Shows where your emails land like Primary, Promotions, or Spam, across providers.

• Domain Reputation Tracking: Monitors sender health across Google, Microsoft, and other platforms.

• Spam Fix Recommendations: Identifies blacklist issues, authentication errors, and template triggers.

• Warm-Up Engine: Gradually builds reputation for new email domains to avoid early spam flags.

• Technical Setup Checker: Validates SPF, DKIM, and DMARC records for correct configuration.

Pricing

Starts at $96/month per mailbox, billed annually. Custom plans are available for teams managing multiple domains or inboxes.

Best For

Sales and marketing teams running outbound or bulk campaigns who need stable deliverability and domain reputation control.

7. Rasa.io

Rasa.io is an AI-powered newsletter platform that automatically curates personalized content for each subscriber. It’s used by marketers who want to stay top of mind without manually writing or assembling email content every week.

Instead of creating a single newsletter for all readers, Rasa.io pulls relevant articles from selected sources and builds unique versions based on each subscriber’s interests. This approach replaces generic newsletters with feeds that reflect what each contact is likely to engage with.

Key Features

• Automated Content Curation: Selects articles from RSS feeds, blogs, or custom sources.

• Subscriber-Level Personalization: Sends different content to each recipient based on behavior and clicks.

• Drag-and-Drop Email Editor: Lets users add announcements or custom sections alongside curated content.

• Engagement Insights: Tracks clicks, top categories, and interest trends over time.

• Integrations: Works with most CRMs and ESPs, including Mailchimp, HubSpot, and ActiveCampaign.

Pricing

Starts at $500/month for up to 10000 contacts. Custom pricing available for larger lists or enterprise needs.

Best For

Newsletter marketers who want to automate curation and increase engagement through reader-level personalization.

8. Instantly.ai

Instantly.ai is a cold email platform that combines campaign automation with deliverability tools. It’s built for outbound marketers who need to send high-volume email sequences without landing in spam folders or burning through sender domains.

Traditionally, cold outreach requires multiple tools, including warm-up services, inbox rotation, and manual tracking. Instantly.ai replaces those with an all-in-one system that manages inbox health, personalizes outreach, and tracks responses at scale.

Key Features

• AI Warm-Up Engine: Automatically sends and replies to emails to build domain trust.

• Inbox Rotation: Distributes sends across multiple inboxes to avoid delivery limits.

• Dynamic Personalization: Adds unique first lines, company names, and variables for each contact.

• Campaign Analytics: Tracks open, click, reply, and positive response rates.

• Deliverability Monitoring: Alerts users to inbox placement or reputation issues in real time.

Pricing

• Growth: $30/month

• Hypergrowth: $77.6/month

• Light Speed: $286.3/month

• Enterprise: Custom pricing 

Best For

Outbound sales and lead-gen teams running cold email sequences at scale who need deliverability and personalization in one platform.

9. Smartwriter.ai 

Smartwriter.ai is an AI-powered email personalization tool that auto-generates 1:1 cold emails based on your prospect’s digital footprint. Instead of spending time researching LinkedIn profiles, recent blogs, or company news, Smartwriter scrapes this information and writes tailored intros at scale.

This is especially useful for outbound marketing teams who rely on personalization but can’t afford to do it manually for hundreds of prospects. It removes the research bottleneck without sacrificing the human tone.

Key Features

• AI Personalization Engine: Scrapes public data like LinkedIn, Crunchbase, and websites to create custom intros.

• Cold Email Generator: Writes outreach emails based on the scraped insights for each lead.

• Search Social Profiles: Find prospects on LinkedIn and other platforms and pull relevant data to inform your outreach.

• Personalize Icebreakers: Generate unique, contextual intros for each prospect based on their activity and public profile.

Pricing

• Basic: $49/month

• Popular: $124/month

• Pro: $299/month

Best For

Outbound marketers and SDRs who need scalable personalization without hiring more copywriters.

10. Brevo

Brevo is an all-in-one email marketing platform with built-in AI features for segmentation, content generation, and send-time optimization. Previously known as Sendinblue, it supports both promotional and transactional email workflows, making it useful for e-commerce, SaaS, and service teams.

Marketers use Brevo to automate campaigns, personalize emails with dynamic content, and manage large contact lists without relying on third-party tools for deliverability or timing. Its AI features remove the guesswork from segment creation and send scheduling.

Key Features

• AI-Powered Send-Time Optimization: Predicts the best time to deliver emails to each recipient.

• Drag-and-Drop Email Builder: Includes smart content suggestions and layout templates.

• Transactional Email Support: Sends order confirmations, password resets, and alerts with tracking.

• CRM Integration: Links email campaigns to deal stages, contact activity, and lifecycle triggers.

• Dynamic List Segmentation: Uses behavioral and demographic data to auto-update contact groups.

Pricing

• Free plan: Includes 300 emails/day

• Starter: $8.08/month

• Business: $16.17/month

Best For

Businesses running a mix of promotional and transactional emails who want AI-driven send time and audience control without complex setups.

Each of these platforms solves a specific pain point; some turn your inbox into a lead engine, others train models on past engagement to shape next-send logic. What matters isn’t just the AI label, but whether it aligns with how your team plans, segments, and executes campaigns.

Want AI to handle your email priorities, drafts, and campaign tasks right inside Gmail? Try NewMail AI free and make your inbox your marketing hub.

In the next section, we’ll walk through practical filters to help you choose the tool that fits your workflow, without adding another layer of complexity.

How to Choose the Right AI Email Marketing Tools

Most teams don’t need more features; they need fewer tools doing the right job in the right place. Before you trial another platform, map your email workflow from draft to delivery.

Use these filters to choose a suitable AI Tool:

• Start with your workflow: Do you need help writing, sending, segmenting, or optimizing? Match the tool to the part of your email flow that slows you down.

• Look for native integrations: Tools that plug into your CRM, inbox, or ecomm platform without hacks or zaps are easier to adopt and less likely to break at scale.

• Check for user control and overrides: Prioritize platforms where you can edit, guide, or set guardrails for tone, targeting, and timing.

• Understand how it learns: Some tools train on past engagement, others run prompts or pre-set rules. The difference matters if you're aiming for tailored campaigns or automated testing.

• Watch for hidden costs: Features like deliverability monitoring, dynamic content, or usage-based tokens may be included in higher pricing tiers. Know what’s bundled, what’s not.

• Read the change logs: If AI is central to the product, the roadmap will indicate this. Look for teams that ship often and evolve with marketing shifts, not ones that bolt AI onto an old stack.

Also Read: Top Email Marketing Automation Tools for Agencies

Conclusion

You don’t need to overhaul your marketing to get results from AI. The right tool fits into your current workflow and helps you move with more clarity. Whether it’s drafting better outreach, spotting gaps in your sequence, or keeping deliverability on track, AI adds precision where it counts.

Want an AI inside your inbox?

NewMail is built for marketers who want more than just automation. It brings campaign insights, replies, and task follow-ups together, right where you work. Run your email marketing without switching tabs. Try NewMail AI today.

FAQs about AI Email Marketing Tools

Still got questions? Let’s answer some frequent queries. 

1. Can I use AI email marketing tools with my existing email platform?

Yes. Many AI tools are designed to plug into platforms like Gmail, Outlook, Mailchimp, or ActiveCampaign. They either layer features on top (like NewMail) or sync via API and browser extensions.

2. Are AI email marketing tools safe for customer data?

It depends on the tool. Look for tools that process data locally (like NewMail, which stays in your Google account) or offer strong compliance with GDPR and SOC 2. Avoid tools that store email content on third-party servers without controls.

3. How is AI different from automation in email marketing?

Automation follows predefined rules (e.g., send after 3 days). AI can make decisions, like rewriting a subject line based on recipient behavior or flagging which email thread still needs a reply.

4. Do I need technical skills to use AI email tools?

Not at all. Most tools are built for marketers, not engineers. You’ll get suggestions, smart drafts, or segment insights without needing to write a line of code.

5. Which AI email marketing tool is best for small teams or solopreneurs?

NewMail AI is an excellent fit for SMBs and Startups. They offer AI features without bloated workflows or pricing that locks out lean marketing teams.